Finding Opportunities (to Promote Handmade Pottery)

Finding opportunities to promote handmade pottery

Sometimes opportunities to promote handmade pottery seem like a giant mountain to climb. Sometimes they fall right into your inbox.

Opportunity Knocks Emails

Do you ever get spam emails? I constantly get emails with “opportunities” that I can take advantage of. Recently I received an email from Hannah at redfin.com. She wanted to know if Expert Clay would like to be featured in an article about decorating on a budget. At first I was a little confused and almost sent the message to my spam folder. I would be near the bottom of the list of people you would ask for decorating advice. The more “frugal” angle of the article is right in my wheelhouse so maybe my reputation for being a cheapskate is growing.

But still, what about Expert Clay gives off a decorator vibe? Surely this must be some plot to waste my time, steal my identity or use my resources to hack into some important database. So it wasn’t until a follow up email from Hannah that made me think this could be worth looking into at the very least.

Do You Want Me to Talk About Pottery?

After a little detective work it seemed like a decent opportunity. I would basically offer advice and then help promote the article after it was written. After seeing the article I’m sure I was picked more for the “expert” part of Expert Clay and less for my design skills or content on this site. And at some point I realized this would be a great chance to promote handmade pottery. Yes, the very thing I, and many other fantastic craftspeople, love to create!

I don’t get a link directly to my Etsy shop of course but just getting the idea of unique handmade items to people that may not even know about all the independent potters and ceramic artists seems like a great place to start.

Here is the Redfin Article Expert Clay was Featured In:

Decorating on a Dime: 15 Tips From the Pros to Achieve a Gorgeous Space for Less

A key component to making a house feel like a home is outfitting it with decor that showcases your personality and style. Luckily, even if you’re working on a tight budget, there’s still plenty of ways you can create a warm and inviting home that makes you and your guests feel welcomed. Redfin reached out to us and other design experts from Glendora, CA, all the way to Toronto, ON and rounded up our best tips and tricks for decorating on a dime to elevate your space. Check out our money-saving decor idea to outfit your space for less.

Hannah Tan, Redfin.com

Read the full article here: Decorating on a Dime: 15 Tips From the Pros to Achieve a Gorgeous Space for Less

Other Opportunities for Promoting Handmade Pottery?

So we have one example of promoting pottery and ceramic art that just fell into my lap(top). But it seems that a lot of potters are good at making pots but are unsure at the marketing and promotion. I think some real power could be found in pursuing more of these kinds of opportunities. But we may have to be the one to start the conversation.

Are there designers that are looking for something unique that you could offer? Are there decorators that have a style which matches your pots? Are there blogs or influencers that have a following that would appreciate your handcrafted items or story? Try to find opportunities that are outside of other potters but include people that may be interested in your work.

unique handmade pottery

You may find opportunities where someone will be happy just to promote you as a curated find. But you may have to think about what you can offer the other party to make the opportunity worth it to them. Could it be money, a free pot, discounts or special access for them or their followers? Maybe you can get creative.

If you have found something that works well or you have some ideas you would like to try we would love to hear from you. Tell us how you promote handmade pottery in a comment below or on social media.

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