Pottery Branding: A Crash Course

Categories: Business
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About Course

Would you like to:

  • Understand how your pottery is already becoming a brand?
  • Learn what a brand is and how it can be carefully crafted?
  • Deliver a clear, consistent message through your pots and promotional materials?
  • Make stronger connections with customers?
  • Confirm that your brand is aligned with yourself and your pots?

(Pottery) branding is confusing! It’s okay if you are unsure what branding means. It may even evoke some negative thoughts. But every potter or ceramic artist that sells their work should put some effort into their pottery brand. It is really the foundation upon which to build a pottery business.

This course will give you all the basic steps to start creating a brand for your pottery that you can be proud of.

As potters and ceramic artists we would rather be working with clay. Who has time to read a bunch of branding books, get a business degree or take an eight week course?!

With this “crash course” you get short, clear lessons that are packed with information but not overwhelming. Think of it as a shortcut to pottery branding or a cheat sheet to get you started in the right direction. As you go through the lessons you can decide what you already have and what you need to stop and explore further.

Don’t delay, start building a brand for your pottery business right now!

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What Will You Learn?

  • Understanding - learn what "branding" actually means
  • Connection - make deeper connections with potential customers
  • Clarity - define what your brand is, and is not
  • Familiarity - create visual recognition for your brand
  • Consistency - make sure your pots and branding are working together to deliver a unified message

Course Content

Branding Crash Course

  • What is a Brand?
  • What Makes Your Pots Great?
  • Decide Your Essential Emotions
  • Quiz 1
  • Set a Foundation for Your Brand
  • Start the Structure of Your Brand
  • Stories That Connect
  • Quiz 2
  • Create Visual Recognition
  • Create a Logo
  • Photos that Connect
  • Quiz 3
  • Brand Your Touchpoints
  • Enjoy the Process
  • Final Quiz

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